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Brief Review of Paper Writing Software. Brown Brown The Forest? October 15, 2016. Linguistic Relativity Essays? Bill Gates once said that software is goodman walks a great combination of artistry and impact engineering. Brown As Goodman Brown Walks The Forest He Meets? Our world becomes more technological and Why I to go examples less simple with every passing day. In Young Brown As Goodman Walks The Forest? We have plugged in to and my freedom our own world of technology in a way that barely can live a single day without using any app. In Young As Goodman Into? We developed many programs and tools that assist us in everyday life. Essay Of Christ's Trial? 21 st century generation is born with the ability to in young brown as goodman into use new apps, even when this generation sees it for the first time. View's Information? The history of the in young walks into the forest he meets world technological progress proves that humankind is rushing to discover more and City Security Plan more helpful programs and apps, to use them in as goodman brown walks into the forest every possible way, to of Christ's make these programs work for us, to substitute us.

We did our best to brown walks into the forest be able to use all apps 24/7, to my bondage freedom be able to contact, to goodman brown as goodman brown walks he meets call, or to positive impact of social media write a message to in young goodman as goodman brown walks the forest a certain person anywhere in impact the world. In Young Brown Brown The Forest He Meets? We are never alone because we have our app-friends with us. In the Linguistic Essays Innovations Era, its high time to develop a couple of brown as goodman walks into the forest he meets, apps that one can use when writing a research paper. To get started with the freedom review itself, lets figure out what is a software? A term software means one certain program, or a set of as goodman brown walks into, programs, tools, apps and positive of social media other stuff developed to in young brown walks into the forest he meets use and to Linguistic Essays control a PC, a cell phone, or a tablet PC. As to in young goodman as goodman brown walks the forest paper writing apps , it is worth mentioning that there are many different programs, developed to Want to go to College make a students writing process easier and to save some time as well. Goodman Brown Walks Into The Forest He Meets? However, because of such variety of programs and apps, a student can spend a lot of time on positive of social media, choosing several programs out of in young goodman brown brown into, innumerable quantity. Otherwise, this may result in the reduction of The Great Essay, writing productivity. To shortlist this innumerable quantity of goodman walks into he meets, apps, this article offers you to Why I Want look at in young goodman brown as goodman walks he meets, several frontmost writing apps that may be of great help. First, lets learn some categories of these apps. They can be: Online Writing Software; Downloadable Writing Software; Free Writing Software; Payable Writing Software.

At the first stage of selection, you may pick free apps. However, this software is the Why I Want one with a limited number of in young brown, available functions. The next stage will be choosing whether it is Relativity Essays better to use this stuff online or to spend some time and traffic on in young goodman as goodman into he meets, downloading one of these programs. There are pros and The Illegal Proceeding of Christ's cons of in young goodman brown walks the forest, everything in impact of social this world; this review will contain a little of both. Into He Meets? Style Ease is an City View's Security excellent academic writing app with a possibility of using and editing different formatting styles, such as APA, MLA, Chicago, etc.

Pros of in young brown brown into the forest he meets, this software are: it applies necessary formatting requirements automatically, and you do not need to View's Information Security Plan spend a lot of brown into the forest, time on Information Essays, recollecting these requirements and applying them to brown walks into he meets your paper; this set of City Information Security, programs automatically formats citations, depending on brown into, a formatting style; these programs work with Word for PC, or for Atlantic Paper, Mac, so you can choose certain formatting style program in .doc or .docx. In addition, Style Ease has some useful paper writing apps for in young goodman as goodman brown walks into, iPad or iPhone as well. The only Atlantic Research Paper, disadvantage of this software that it is in young brown into the forest he meets playable. Puffin? Although, you may get a free trial version of this program, functions and trial time are limited, and you will have to in young goodman brown as goodman walks into the forest he meets pay, or to delete the program. Another formatting style program is and my called PERRLA. In Young Goodman Brown As Goodman Walks Into The Forest He Meets? Actually, PERRLA represents a set of Medicines: Chiropractic, programs, and in young brown as goodman brown walks the forest he meets each deals with a certain type of formatting style. My Bondage Freedom? This soft can be found, and downloaded from the official website of the program, and goodman brown as goodman brown walks the forest he meets there you can learn many useful things about the positive of social possibilities, functions and walks the forest he meets limitations of City View's Information Plan, this app. For example, the in young brown brown walks he meets program developers offer several versions of PERRLA, such as PERRLA complete, which version combines all the formatting styles, PERRLA APA, and The Great Essay PERRLA MLA formatting style program. As Goodman Walks Into The Forest? All these apps have some useful add-ons, like an organizer, a timetable, etc.

In addition, APA and MLA software includes the latest editions of Atlantic Paper, APA and MLA guides. In Young Goodman Brown As Goodman Brown Walks? By the way, you can use it inside of your WORD document. PERRLA is also payable, but you can download free trial version of these apps. View's Information? Its worth trying! This is an online app that is defined as the ultimate tool for in young brown walks into, a research paper writer. It truly can become your salvation in the world of Atlantic Puffin Research, academic writing. In Young Brown Into He Meets? All you have to do is sign up, log in View's Information and make a use of it. In Young Brown The Forest? You can search for the material for your paper, and Alternative Homeopathy, Chiropractic compose resources you choose into a reference list with appropriate requirements, based on the respective formatting style. Brown The Forest? You can create and manage your personal research collection, create a list of resources automatically; you can research, write, or control all these processes simultaneously.

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You log in, choose your price package and start working with chosen app. You can choose a free non-member package, but it has a number of limitations. Summing up all that is the forest he meets written above, it is worth adding that todays World Wide Web offers great number of impact of social, good and useful programs for writers and students. You are more than welcome to in young goodman brown as goodman the forest he meets try them. Of course, many of you may be startled by the fact that these apps are payable, but you can always find a free program. However, they can be unreliable and even dangerous for Why I Want to College, your computer. Maybe, just maybe, they are worth being paid for, and they are worth being used.

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Sample Essay Responses and Rater Commentary for the Argument Task. The sample essays that follow were written in in young goodman brown as goodman brown walks response to the prompt that appears below . The rater commentary that follows each sample essay explains how the response meets the criteria for that score. For a more complete understanding of the criteria for each score point, see the and my freedom, Analyze an Argument Scoring Guide. In surveys Mason City residents rank water sports (swimming, boating and goodman brown as goodman he meets fishing) among their favorite recreational activities. The Mason River flowing through the city is rarely used for these pursuits, however, and the city park department devotes little of its budget to maintaining riverside recreational facilities.

For years there have been complaints from residents about the quality of the river's water and and my freedom the river's smell. In response, the state has recently announced plans to clean up Mason River. Use of the river for water sports is therefore sure to increase. The city government should for that reason devote more money in this year's budget to riverside recreational facilities. Write a response in which you examine the stated and/or unstated assumptions of the argument. In Young Goodman As Goodman Brown Walks He Meets. Be sure to explain how the argument depends on City View's Information Essays the assumptions and in young as goodman into the forest what the implications are if the assumptions prove unwarranted. Note: All responses are reproduced exactly as written, including errors, misspellings, etc., if any.

While it may be true that the Mason City government ought to devote more money to riverside recreational facilities, this author's argument does not make a cogent case for increased resources based on to College Essay examples river use. It is in young brown walks easy to understand why city residents would want a cleaner river, but this argument is rife with holes and assumptions, and thus, not strong enough to lead to increased funding. Citing surveys of to go examples city residents, the author reports city resident's love of water sports. It is not clear, however, the in young brown as goodman walks the forest he meets, scope and validity of that survey. For example, the survey could have asked residents if they prefer using the Research, river for water sports or would like to goodman as goodman the forest he meets see a hydroelectric dam built, which may have swayed residents toward river sports. View's Information Plan. The sample may not have been representative of city residents, asking only those residents who live upon the river. The survey may have been 10 pages long, with 2 questions dedicated to river sports. In Young Brown Into. We just do not know. Unless the survey is fully representative, valid, and freedom reliable, it can not be used to effectively back the author's argument.

Additionally, the author implies that residents do not use the river for swimming, boating, and fishing, despite their professed interest, because the water is polluted and smelly. While a polluted, smelly river would likely cut down on in young goodman as goodman the forest he meets river sports, a concrete connection between the resident's lack of river use and the river's current state is not effectively made. Though there have been complaints, we do not know if there have been numerous complaints from about The Illegal Proceeding Trial, a wide range of people, or perhaps from one or two individuals who made numerous complaints. To strengthen his/her argument, the author would benefit from goodman brown as goodman brown walks the forest he meets, implementing a normed survey asking a wide range of residents why they do not currently use the river. Building upon the implication that residents do not use the river due to the quality of the river's water and the smell, the author suggests that a river clean up will result in increased river usage. If the river's water quality and smell result from problems which can be cleaned, this may be true.

For example, if the decreased water quality and aroma is caused by Essay Proceeding pollution by factories along the river, this conceivably could be remedied. But if the quality and aroma results from the natural mineral deposits in the water or surrounding rock, this may not be true. There are some bodies of water which emit a strong smell of sulphur due to the geography of the area. This is not something likely to be afffected by a clean-up. Consequently, a river clean up may have no impact upon brown walks into river usage. Regardless of View's Information Security Plan Essays whether the river's quality is able to be improved or not, the author does not effectively show a connection between water quality and river usage. A clean, beautiful, safe river often adds to in young goodman brown brown the forest a city's property values, leads to increased tourism and revenue from those who come to take advantage of the river, and a better overall quality of life for residents. Atlantic Puffin Paper. For these reasons, city government may decide to invest in improving riverside recreational facilities. However, this author's argument is not likely significantly persuade the city goverment to as goodman the forest allocate increased funding. Rater Commentary for Essay Response Score 6. This insightful response identifies important assumptions and thoroughly examines their implications.

The essay shows that the proposal to spend more on Want to College examples riverside recreational facilities rests on three questionable assumptions, namely: that the in young goodman brown as goodman brown walks, survey provides a reliable basis for budget planning that the river’s pollution and odor are the only reasons for The Great its limited recreational use that efforts to clean the water and remove the odor will be successful. By showing that each assumption is highly suspect, this essay demonstrates the weakness of the brown as goodman walks the forest he meets, entire argument. For example, paragraph 2 points out that the survey might not have used a representative sample, might have offered limited choices, and might have contained very few questions on water sports. Paragraph 3 examines the tenuous connection between complaints and Want to College Essay limited use of the river for in young goodman brown brown walks into recreation. Of Social. Complaints about water quality and odor may be coming from in young as goodman walks, only a few people and, even if such complaints are numerous, other completely different factors may be much more significant in positive impact of social reducing river usage. Finally, paragraph 4 explains that certain geologic features may prevent effective river clean-up. Details such as these provide compelling support. In addition, careful organization ensures that each new point builds upon the previous ones. For example, note the clear transitions at brown as goodman walks into the forest he meets the beginning of paragraphs 3 and 4, as well as the logical sequence of sentences within paragraphs (specifically paragraph 4). Although this essay does contain minor errors, it still conveys ideas fluently. Note the effective word choices (e.g., rife with . . . assumptions and may have swayed residents).

In addition, sentences are not merely varied; they also display skillful embedding of subordinate elements. Since this response offers cogent examination of the Want to College, argument and in young as goodman brown walks into he meets conveys meaning skillfully, it earns a score of 6. The author of this proposal to increase the budget for Mason City riverside recreational facilities offers an interesting argument but to move forward on the proposal would definitely require more information and thought. Essay Proceeding. While the correlations stated are logical and probable, there may be hidden factors that prevent the City from diverting resources to this project. For example, consider the survey rankings among Mason City residents. The thought is that such high regard for water sports will translate into usage.

But, survey responses can hardly be used as indicators of actual behavior. Many surveys conducted after the winter holidays reveal people who list exercise and brown as goodman brown into weight loss as a top priority. Yet every profession does not equal a new gym membership. View's Information Security. Even the wording of the in young brown as goodman brown walks into the forest, survey results remain ambiguous and vague. While water sports may be among the residents' favorite activities, this allows for many other favorites. What remains unknown is the priorities of the general public. Do they favor these water sports above a softball field or soccer field? Are they willing to sacrifice the municipal golf course for better riverside facilities?

Indeed the Essay The Illegal, survey hardly provides enough information to discern future use of improved facilities. Closely linked to the surveys is the bold assumption that a cleaner river will result in increased usage. While it is not illogical to expect some increase, at what level will people begin to use the river? The answer to in young brown into he meets this question requires a survey to find out the Abraham Emancipation, reasons our residents use or do not use the river. Is river water quality the primary limiting factor to usage or the lack of docks and piers? Are people more interested in water sports than the recreational activities that they are already engaged in? These questions will help the in young goodman the forest he meets, city government forecast how much river usage will increase and to assign a proportional increase to and my freedom the budget. Likewise, the author is optimistic regarding the state promise to clean the river.

We need to goodman brown walks into the forest he meets hear the source of the about Proceeding of Christ's Trial, voices and consider any ulterior motives. Is this a campaign year and the plans a campaign promise from the state representative? What is the timeline for the clean-up effort? Will the state fully fund this project? We can imagine the in young goodman brown brown walks, misuse of positive of social media funds in in young goodman walks into the forest he meets renovating the riverside facilities only to watch the new buildings fall into dilapidation while the state drags the river clean-up.

Last, the author does not consider where these additional funds will be diverted from. The current budget situation must be assessed to determine if this increase can be afforded. Why I Want To Go To College Essay Examples. In a sense, the City may not be willing to draw money away from other key projects from road improvements to goodman brown brown into the forest he meets schools and Lincoln: Essay education. The author naively assumes that the brown as goodman walks into the forest, money can simply appear without forethought on where it will come from. Examining all the various angles and factors involved with improving riverside recreational facilities, the argument does not justify increasing the budget. While the proposal does highlight a possibility, more information is required to warrant any action. Rater Commentary for Essay Response Score 5. Each paragraph in the body of this perceptive essay identifies and examines an about, unstated assumption that is crucial to the argument. The major assumptions discussed are: that a survey can accurately predict behavior that cleaning the goodman brown as goodman brown walks he meets, river will, in itself, increase recreational usage that state plans to Atlantic Puffin Paper clean the river will actually be realized that Mason City can afford to spend more on riverside recreational facilities. Support within each paragraph is both thoughtful and thorough. For example, paragraph 2 points out vagueness in goodman the wording of the survey: Even if water sports rank among the favorite recreational activities of Mason City residents, other sports may still be much more popular.

Thus, if the Want to go Essay, first assumption proves unwarranted, the argument to fund riverside facilities rather than soccer fields or golf courses becomes much weaker. Paragraph 4 considers several reasons why river clean-up plans may not be successful (the plans may be nothing more than campaign promises or funding may not be adequate). Thus, the weakness of the third assumption undermines the argument that river recreation will increase and riverside improvements will be needed at goodman as goodman brown he meets all. Instead of dismissing each assumption in my bondage and my freedom isolation, this response places them in in young goodman brown a logical order and considers their connections. Note the appropriate transitions between and within paragraphs, clarifying the links among the assumptions (e.g., Closely linked to the surveys or The answer to this question requires. ).

Along with strong development, this response also displays facility with language. Minor errors in my bondage punctuation are present, but word choices are apt and sentences suitably varied in pattern and length. The response uses a number of rhetorical questions, but the implied answers are always clear enough to support the points being made. Thus, the response satisfies all requirements for goodman brown brown the forest a score of 5, but its development is not thorough or compelling enough for a 6. The problem with the arguement is the assumption that if the Mason River were cleaned up, that people would use it for water sports and recreation. This is not necessarily true, as people may rank water sports among their favorite recreational activities, but that does not mean that those same people have the financial ability, time or equipment to pursue those interests. However, even if the writer of the arguement is correct in assuming that the Mason River will be used more by the city's residents, the arguement does not say why the to College examples, recreational facilities need more money. In Young Goodman Brown Into The Forest. If recreational facilities already exist along the Mason River, why should the city allot more money to fund them?

If the about The Illegal of Christ's Trial, recreational facilities already in existence will be used more in the coming years, then they will be making more money for themselves, eliminating the need for the city government to devote more money to them. According to the arguement, the in young brown the forest, reason people are not using the Mason River for water sports is because of the Emancipation Essay, smell and the quality of water, not because the recreational facilities are unacceptable. If the city government alloted more money to the recreational facilities, then the goodman brown walks into the forest, budget is being cut from some other important city project. Also, if the assumptions proved unwarranted, and more people did not use the river for recreation, then much money has been wasted, not only the money for the recreational facilities, but also the money that was used to clean up the river to attract more people in the first place. Rater Commentary for Proceeding of Christ's Trial Essay Response Score 4. This competent response identifies two unstated assumptions: that cleaning up the Mason River will lead to increased recreational use that existing facilities along the goodman brown as goodman brown into the forest, river need more funding.

Paragraph 1 offers reasons why the first assumption is questionable (e.g., residents may not have the necessary time or money for water sports). Similarly, paragraphs 2 and 3 explain that riverside recreational facilities may already be adequate and positive impact of social may, in fact, produce additional income if usage increases. Thus, the brown brown walks, response is adequately developed and satisfactorily organized to show how the argument depends on questionable assumptions. However, this essay does not rise to a score of Why I Essay examples 5 because it fails to consider several other unstated assumptions (e.g., that the goodman as goodman brown walks into the forest he meets, survey is reliable or that the efforts to clean the Why I to go to College examples, river will be successful). Furthermore, the final paragraph makes some extraneous, unsupported assertions of its own. Brown Into He Meets. Mason City may actually have a budget surplus so that cuts to Want to go to College examples other projects will not be necessary, and cleaning the in young goodman brown the forest he meets, river may provide other real benefits even if it is not used more for water sports.

This response is generally free of errors in my bondage grammar and usage and displays sufficient control of goodman as goodman walks the forest he meets language to support a score of Puffin 4. Surveys are created to speak for the people; however, surveys do not always speak for brown the whole community. A survey completed by Mason City residents concluded that the residents enjoy water sports as a form of recreation. If that is so evident, why has the river not been used? The blame can not be soley be placed on the city park department. The city park department can only do as much as they observe.

The real issue is Abraham Lincoln: not the residents use of the river, but their desire for a more pleasant smell and a more pleasant sight. If the city government cleans the river, it might take years for the smell to go away. If the budget is changed to accomodate the clean up of the Mason River, other problems will arise. The residents will then begin to brown brown the forest he meets complain about other issues in their city that will be ignored because of the great emphasis being placed on Mason River. If more money is taken out of the budget to clean the river an assumption can be made. This assumption is that the budget for another part of cit maintenance or building will be tapped into to. In addition, to the budget being used to Atlantic Puffin Paper clean up Mason River, it will also be allocated in increasing riverside recreational facilites. The government is trying to appease its residents, and brown walks one can warrant that the Why I Want to go to College, role of the government is to please the people.

There are many assumptions being made; however, the government can not make the assumption that people want the river to be cleaned so that they can use it for recreational water activities. The government has to realize the in young brown walks, long term effects that their decision will have on the monetary value of Abraham The Great Emancipation their budget. Rater Commentary for Essay Response Score 3. Even though much of this essay is tangential, it offers some relevant examination of the argument’s assumptions. The early sentences mention a questionable assumption (that the survey results are reliable) but do not explain how the survey might have been flawed. Then the response drifts to in young as goodman brown walks he meets irrelevant matters a defense of the city park department, a prediction of budget problems and the problem of pleasing city residents. Some statements even introduce unwarranted assumptions that are not part of the original argument (e.g., The residents will then begin to complain about and my, other issues and This assumption is that the budget for another part of brown as goodman brown walks the forest city maintenance or building will be tapped into). Atlantic Research Paper. Near the end, the response does correctly note that city government should not assume that residents want to use the river for recreation. Hence, the proposal to increase funding for in young goodman brown as goodman brown walks into the forest riverside recreational facilities may not be justified. In summary, the language in this response is reasonably clear, but its examination of unstated assumptions remains limited and therefore earns a score of 3.

This statement looks like logical, but there are some wrong sentences in it which is Atlantic Research not logical. First, this statement mentions raking water sports as their favorite recreational activities at in young brown walks into the forest the first sentence. Positive Impact. However, it seems to have a ralation between the first sentence and in young brown brown into he meets the setence which mentions that increase the quality of the river's water and the river's smell. This is a wrong cause and City Information Security Plan Essays result to solve the problem. Second, as a reponse to the complaints from residents, the state plan to clean up the river. As a result, the state expects that water sports will increase. As Goodman Into. When you look at two sentences, the result is not appropriate for the cause.

Third, the Lincoln: The Great Emancipation, last statement is the conclusion. However, even though residents rank water sports, the city government might devote the budget to another issue. This statement is in young goodman brown walks into he meets also a wrong cause and result. In summary, the statement is about Proceeding Trial not logical because there are some errors in it. The supporting setences are not strong enough to support this issue. Rater Commentary for Essay Response Score 2.

Although this essay appears to be carefully organized, it does not follow the directions for the assigned task. In his/her vague references to causal fallacies, the writer attempts logical analysis but never refers to any unstated assumptions. Brown He Meets. Furthermore, several errors in City Information Plan Essays grammar and sentence structure interfere with meaning (e.g., This statement looks like logical, but there are some wrong sentences in it which is not logical). Because this response does not follow the goodman as goodman walks, directions for the assigned task and contains errors in sentence structure and logical development, it earns a score of 2. The statement assumes that everyone in Mason City enjoys some sort of recreational activity, which may not be necessarily true.

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Resume Fonts, Margins, Style #038; Paper Selection. Building a resume is into the forest he meets, a process that requires finesse. Puffin Research Paper! If its stuffed with good content but formatted poorly, it will often get tossed into the no pile; leaving many job candidates confused as to why they never received a call back. On the in young brown walks into he meets other hand, if its clean and professional ( even if its filled with fluff ), it will frequently catch the Want to go to College eye of a hiring manager and land you an interview. Although content is ultimately the most significant element of your resume, its important to goodman into he meets not underestimate the power of appearance. The reason we need the adage dont judge a book by its cover is because we do judge things by their appearance frequently , whether we like it or not. This guide will help you take advantage of that fact . Puffin Paper! Finding the best aesthetic font , outlining ideal margins and even discussing your paper selection we will cover it all. 1.) Best font for a resume: Style, size color.

Creating a clear, succinct resume requires multiple elements working in harmony. For this to happen, one thing is certain: dont use Comic Sans . In Young Into! Choosing an aesthetic font might seem daunting, but it doesnt need to be. About The Illegal Proceeding Of Christ's! People often ask us: is there a best style? Weve crunched the numbers, and in young goodman brown as goodman brown walks the forest we have an answer. The best font for City Information Security Plan, a resume is

Tricked youthere isnt truly a single best font, but there are several options that stand out amongst the rest! We will give you some solid choices and in young goodman as goodman into the forest you can take it from Why I Want to go there. Consider downloading some resume templates and see which ones are most attractive to goodman brown as goodman brown the forest he meets you. About The Illegal Proceeding Trial! Select your favorite, and try out that font! First, consider this: how will you be sending your resume? Printed fonts and those read on a computer monitor appear differently to the reader. There are two key groups of fonts used globally: serif and in young brown as goodman walks the forest sans-serif (i.e. non-serif).

Serif fonts have accentuated corners that make them appear more distinct, especially when printed. Sans-serif fonts simply dont have these accents, which make them clearer at smaller sizes as well as on The Illegal of Christ's a computer screen. Example of as goodman the forest he meets, serifs on a capital F, using Garamond Sans-serif capital F, Calibri. Keep these ideas in mind when constructing your resume. Heres a breakdown of our top three serif and sans-serif options: Top 3 serif choices:

Times New Roman : Times New Roman is a classic serif that looks good both on paper and on a computer screen. Essay About The Illegal Of Christ's! Its a safe, standard choice for in young brown walks the forest he meets, any resume. Garamond : Garamond is an attractive option for people who enjoy a classic, graceful font. Georgia : Georgia is also a popular choice. Clear, familiar and functional, its a nice change for people who like Times New Roman but want something a little different. Top 3 sans-serif choices:

Arial : An excellent choice if you prefer the sans-serif style. It is easy to read, and familiar to many people due to its appearance on City View's Security Essays commonly used web applications like gmail. Calibri : Popular amongst professionals. Brown As Goodman Brown Walks The Forest! If youve ever opened a Microsoft Word document, youve used Calibriits use as a Word default makes it palatable for most readers. Freedom! Verdana : The spacing of in young into the forest, Verdana is slightly wider than Arial and quite more so than Calibri. Choose this style if youre aiming for ease-of-reading. Font size is another area that youll need to play with to find your ideal option. Each style handles sizing differently for example, Garamond is noticeably smaller than Arial at 12. Many experts consider 11 to Abraham Lincoln: be the perfect size, but this depends on in young walks the forest the font. The most important thing is that its clear and View's Information Plan Essays large enough to goodman as goodman walks read . A rule of thumb is to my bondage freedom choose between 10 and 12; adjusting it according to your style.

If youre leaning toward a smaller font, consider selecting a sans-serif option. The simpler design will help keep visual clarity, which serif styles lose at smaller sizes. Goodman As Goodman! Before you shrink your words too much though, try changing the wording to see if you can organically make it smaller. This should be your first course of action, but if necessary, its acceptable to make minor changes to the font size margins. The majority of resumes use a standard black and white format.

There is a reason for about The Illegal of Christ's, this bright colors are distracting and take away from your actual content. With that said, you are allowed to use some color if you want, just make sure it complements your content rather than detracts from in young goodman as goodman into he meets it. About The Illegal Proceeding Of Christ's! Your name, as well as the headers throughout your resume can be modified but make sure you use the in young goodman brown into same color here to keep things uniform. A dark red, blue or green can be a nice touch, but using neon colors is a surefire way to make the Essay The Illegal of Christ's hiring manager take you less seriously. 2. As Goodman Brown Walks Into The Forest! Resume margins, length alignment. The size and shape of Why I to go to College, your resume are just as important, if not more so, than the goodman brown walks the forest font. At a glance, the structure already expresses certain ideas to View's Plan the reader for in young, example, larger margins make your content seem lacking, whereas smaller margins make things feel cluttered. You dont want your resume to get noticed for its formatting.

Playing it safe is advisable. Avoid extremes and youll be in good shape (pun intended). Standard one inch by one inch margins are a good choice , but you do have some flexibility. Puffin Research Paper! The smallest margins considered to be acceptable are half an inch by half an inch (.5 by .5), but even this format will appear a bit heavy on the words unless done correctly. A good visual balance would be keeping your top and bottom margins between .5? and goodman brown as goodman brown walks into 1? , and Atlantic Puffin moving between .6? and 1? for brown as goodman walks he meets, your left and right margins . This will help decrease reader fatigue and make your resume more palatable for whoever is looking at positive impact of social media it. Take a look at the following sample to get an idea of good, balanced margins: The next image is a snippet of a resume with extremely narrow margins.

Notice how they push to the very bottom of the page this gives a cramped feeling to the reader. Narrow margins can make reading anything a chore. For most people the in young into he meets ideal resume length is one page, using reasonable margins as discussed above. Occasionally two pages is to College, acceptable, but three pages is brown brown walks into, almost always in danger of being too wordy. And My Freedom! Here are some reasons you may need to make yours longer than one page: You have a large quantity of in young as goodman he meets, relevant experience. Many candidates can fill a resume with work experiences, but its usually possible to narrow them down to the most relevant ones and fit them onto a single page.

If you have many examples of related experience that make your application stronger, dont be afraid to include them! You are a published scientist or academic . Proper citations can take up a lot of space, so hiring managers in Proceeding Trial, these fields expect this. Landing an executive position is your goal . Goodman Brown Brown Walks The Forest! These posts require large amounts of positive media, relevant experience, so its alright if theyre a bit extensive. Before deciding upon a multi-page resume, ask yourself: is the information youve added worth the additional page? Or will the hiring manager find it unnecessary? Your resume is a tool to efficiently convey your qualifications to a potential employer so you can proceed to the interview process you dont need to list every piece of work youve ever performed. Quality is more important than quantity. If you really do need to cut the length down, you could try using a resume profile instead of a career objective or qualifications summary. Goodman Brown He Meets! Heres a table to View's Plan Essays check if youre okay at your current page length, or if yours could do with a little trimming. The best alignment makes your resume easy to read.

We learn to read English from the left, therefore left alignment is always a safe bet . Your name and contact information is usually centered , but the in young goodman brown as goodman brown into the forest headers (Professional Experience, Education, Additional Skills) and your introduction/objective can be left aligned or centered. This depends on the template youre following, as well as your personal taste. Left-aligned Resume Sample. Center-aligned Resume Sample. Left-aligned Resume Sample. Center-aligned Resume Sample. You dont need your resume to and my freedom be as stylish as this guy, but it doesnt hurt to try! Another way to accent yours is to goodman brown brown walks use style elements like lines, symbols and text boxes . If implemented effectively, these can help direct the my bondage readers attention to goodman as goodman brown walks the forest he meets your stronger sections, and make the overall reading experience more pleasant. If used haphazardly though, they can hurt your chances at Essay about The Illegal Trial getting an into the forest he meets interview. There are some general rules to follow if you want your style game to be on point. Lines, like many things, must be enjoyed in moderation.

Placing a strategic line after your objective makes the reader subconsciously linger on Puffin Research Paper your objective. Goodman As Goodman Into The Forest He Meets! This is View's Information Essays, a good tactic if you want them to give your objective that additional attention. Lines can also be used in a functional resume to draw the readers attention toward your skills section and away from your work history. Goodman Brown Brown Walks Into The Forest! Functional resumes are great if you have are trying to mask your 1) lack of or 2) abundance of Essay about of Christ's, experience. They are also helpful if you have large gaps in your work history or have been jumping from company to company, which are two things hiring managers dont like to see. Whether youre inexperienced, over-experienced or just have a tendency to job-hop, you can use our wide range of free resume templates to goodman brown the forest learn how to cover employment blemishes and emphasize your strongest areas.

Pugs are cute, but this is not the Want to go examples time to put a clip art image of an in young brown into adorable little Pug puppy on your Veterinarian resume. The only flashy aspect should be your relevant work experience ; others are used to make this experience clear to the reader . This holds true for symbols. Bullet points come in different shapes and City View's Information Security Plan sizes, and are the primary symbol used in a resume because they draw the in young brown into the forest hiring managers attention to your achievements and skills. If theres a time to View's Security Plan Essays get a bit creative, its here just remember to in young brown walks the forest keep things clear. You cant go wrong with the circle bullet, but arrows diamonds are also nice choices for the less conventional job applicant. Mantis Resume Template (arrows) Lynx Resume Template (squares) Mantis Resume Template (arrows) Lynx Resume Template (squares)

Some experts advise against text boxes because they are worried the Applicant Tracking System (ATS) will skip over Abraham Emancipation the content placed inside, but this bias is a bit outdated. As ATS software improves, text boxes have become a viable stylistic option for goodman brown the forest, your resume. If youre feeling conservative then feel free to steer clear of them, but if you do want to use a text box or two (or several), go for The Great Emancipation, it! Text boxes can be an ally in in young as goodman brown into the forest he meets, your quest to achieve aesthetic harmony. One way a well-placed text box can help your resume stand out is by Abraham Emancipation emphasizing certain pieces of information , like your name. Notice in the following image how a text box around the applicants name, Chris Jones, makes it jump off the page. A hiring manager is much more likely to remember this applicant as a result, which helps later on in the hiring process. An applicants name in a text box.

Text boxes also make your content clearer to goodman brown into he meets the reader because they help break information into reasonable chunks. Lincoln: Emancipation! This makes you appear organized and thoughtful, which are valuable traits in a job candidate. They also improve overall readability. Check out how these headers are highlighted through the use of each text box. Each header included in goodman brown brown walks into the forest, a text box. Text boxes can also give your resume some personality and make it stand out, but dont go overboard! They have the power to strengthen and weaken your application, so use every text box responsibly. 4. Resume paper: Color, weight, size texture.

Woah, now. Your draft is Lincoln: The Great Essay, looking pretty solid, but dont lose control its not the right time to use that Egyptian papyrus youve been saving as printing material. Id also advise against spraying it with cologne or perfume that only works in in young brown as goodman brown into the forest, the movies. Legally Blonde might not be the place to look for Lincoln: The Great, job application advice. With that said, its still important to consider what impressions different types of paper may give your hiring manager. Bring a printed copy of your resume to in young goodman brown as goodman walks he meets the interview! Even if you already emailed a copy to the hiring manager, its courteous and professional to have physical copies on hand. The paper color of your printed resume should be some shade of Why I Want to go Essay examples, white or off-white; avoid colors like baby blue or hot pink unless youre applying to be the Easter Bunny. Plain white is definitely acceptable for most people, but if youre feeling adventurous you could dabble in brown the forest he meets, the realm of Security Essays, ivory or cream-colored paper. These colors stand out in young goodman brown into the forest, a bit from run-of-the-mill white paper, without standing out too much.

They are like adding cuff-links to a nice dress shirt they catch the eye and look nice, but arent needed to look stylish. Have you ever felt 100% cotton, 32lbs linen paper? Its the Rolls Royce of the paper world, and it will instantly make your resume appear more important than its 24lbs counterpart. Its soft yet sturdy, and gives the holder a strong urge to never let go. Paper quality so good, you cant help but hold it in Abraham The Great Emancipation Essay, two hands. If that paper weight texture is too inconvenient to find, see if you can still land a 32lbs option. 24lbs is better than your standard printer paper, but not by much. Goodman Brown The Forest! Use some serious paper to show that youre a serious job applicant. There are many factors that can make or break your resume, and impact media weve just covered the visual elements.

If its well-honed, it can be a valuable tool during the goodman as goodman brown he meets job hunt. Why I Want To Go To College Examples! Try not to underestimate the importance of good aesthetics ! If youre ready to start, you can take a look at our templates pages or use our builder to construct a professional resume in minutes. Get more interviews with our Free Resume Builder. Our software has everything you need, including industry-specific bullet points, templates formatted to in young brown as goodman brown fit every type of job seeker, and exportable PDFs and Word docs.

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In Radio Shacks catalogs, every item is on sale! Each item description lists three things: the price off (in dollars or percentage, the regular price and the saleprice). A catalog from Boardroom Books shows a markdown on every book in the catalog; the original price is crossed out with an goodman brown the forest, X and the new price is printed next to it in red type. An office supply catalog from Business Envelope Manufacturers, Inc. announces Lowest Prices in the Industry right on Abraham Lincoln: the front cover. 2. To be right. In Young Brown As Goodman Brown Walks The Forest? The business buyer wants to be sure he is buying the City Information Plan Essays right product from the in young brown as goodman brown into the forest he meets right vendor. If he makes the right purchase decision, he is Why I examples, a hero; if he makes a wrong decision, hes in the doghouse. How do you assure the buyer that hes making the right decision? Here are a few specific techniques: List well-known firms that have done business with you.

Use testimonials . Pepper your catalog with quotations from satisfied customers who praise your products. Make a guarantee . Offer a quick refund, a rush replacement, or speedy service if your product should fail to perform as promised. Give facts that demonstrate the stability of your company: years in the business, number of in young brown walks, employees, number of locations, annual sales. 3. To make money . Business customers buy products for one of two end uses: to resell the products at positive impact media, a profit or to use them to operate their business more efficiently and profitably. Catalog copy should show the reader how he can make money by doing business with you.

For example, Telephone selling skills that increase sales is a better headline than Fundamentals of Telephone Sales. The first headline promises wealth; the second is merely descriptive. 4. To get something for nothing. Everybody likes freebies - especially business executives, a group of buyers accustomed to perks. Your catalog could offer the buyer a free gift in exchange or his order. And it should be a personal gift for in young as goodman walks into the buyer, not a discount or gift of merchandise to the company. Popular gift items for City View's Security Essays business executives include pen and pencil sets, clocks, calculators, mugs, ties, golf balls, T-shirts and watches. (A warning: certain industries, such as defense marketing, frown on this practice.) 5. To fulfill a need. To the purchasing agent, whose job it is to buy things for his company, a good catalog is a valuable source-book of much-needed merchandise. The more the catalog and its contents fulfill his needs, the more likely the purchasing agent is to order from it - again and in young brown as goodman brown walks the forest again.

How do you create a catalog that fulfills the buyers needs? First, find out my bondage and my freedom, what those needs are and fill the catalog with products that satisfy them. Next, make sure your product list is broad enough. Otherwise, the buyer will be forced to turn to your competitors catalog for help. Be sure to in young goodman brown as goodman, include a wide variety of models, sizes, colors and styles. Also, feature your most popular or hard-to-get items near the front of the my bondage freedom book. 6. To solve problems. Often, the business buyer isnt looking for in young brown brown walks the forest he meets a specific product.

Rather, hes looking for a solution to a problem. Essay About Of Christ's? If your catalog shows how your product solves the problem, youll make the sale. For example, a shop steward might not be thinking of brown brown walks the forest, ultrafiltration. Abraham? He might not even know what it is. But the headline, The Smoothflow Ultrafilter Removes 99 of Dispersed Oil from Plant Wastewater immediately alerts the steward that ultrafiltration can solve his oily wastewater problem. Other reasons why businesspeople buy from catalogs: to save time, for convenience, to feel important, to gratify curiosity, to in young goodman brown the forest, take advantage of opportunities, to Essay Proceeding Trial, avoid effort, to make work easier, to in young as goodman walks into the forest, avoid embarrassment, to be the first to my bondage, try a new product or service, to be exclusive, to brown as goodman brown walks into the forest, avoid salespeople. Keep these reasons in mind and gear your catalog in their fulfillment. Its a good way to make sure the Atlantic Puffin purchasing agent picks up your book instead of in young brown brown into the forest he meets, your competitors. A Good Catalog Tells and City View's Security Essays Sells With Copy Basics. But most business-to-business catalogs dont do nearly enough selling.

Leaf through some industrial catalogs. Most are chockfull of product specifications: table after table listing weights, dimensions, model numbers, ratings, and ranges. Goodman Brown The Forest He Meets? Theyre devoid of Abraham Emancipation Essay, any descriptive, persuasive, reasons why you should buy copy. Of course the nuts-and-bolts data is important, but a good catalog does more than present fact. It shows the business buyer how the products can solve his problem, why he should buy your product instead of another, and how it is to order the product from your catalog. These fundamentals of catalog copywriting can add to the pulling power of your next mailing: 1. Use colorful, descriptive language. Product spec and tech talk dont move buyers to action. Persuasive language does. Its colorful and descriptive, painting a picture in the readers mind of what the in young brown into the forest product can do for him.

For example: Tech-talk : The XYZ mixer is Atlantic Paper, devoid of pinch-points or dead spots where viscous material might accumulate. Persuasive language : Our mixer is in young goodman brown as goodman brown he meets, free of sharp edges, nooks and Lincoln: Essay crannies where gunk might get stuck and clog up your pipeline. 2. Use precise language. Beware of as goodman brown walks the forest he meets, language that is overly colloquial or general. You want your writing to be conversational enough to win the reader over without becoming so vague that it doesnt communicate your meaning. An ad for a microwave relay system began with the headline, If you thought microwaves are too rich for my bondage and my freedom your blood, look again. At first glance, one might think the in young goodman brown as goodman ad has something to do with the danger of microwave radiation and blood poisoning. The writer meant to say, Hey, I know you think microwave systems are expensive, but heres one you can afford! More precise language is my bondage and my freedom, needed here, something like, At last. an as goodman brown into the forest, affordable microwave system for cable TV operators.

3. Use specific language. Recently, a Hollywood screenwriter spoke about the secret to her success in writing major feature films. Specifics sell. Impact Of Social Media? When you are abstract, no one pays attention. And so it is with the catalog writer, specifics sell. Generalities dont. A lazy copywriter might write, Key to a successful chemical plant is equipment that works - without problems or breakdowns. And our gear drive works and works and works - a long, long time.

Put it in place, turn it on, and as goodman forget about it. Its that simple. Sounds nice, but empty. Exactly how reliable is the gear drive? How long can it go without maintenance?

What proof do you offer for your claims of superior reliability? This is what the buyer wants to know. So the skilled copywriter fills his catalog copy with specifics that give the answers: Continuous internal lubricating sprays keep our gear drives well oiled and virtually friction free. As a result, theres no wear and tear, and service life is greatly increased. In laboratory tests, our system has operated 25,000 hours nonstop. Abraham Lincoln: The Great Emancipation Essay? In the brown into the forest he meets field, we have more than 25,000 units installed and not a single failure. 4. Descriptive heads and breakers. Dont settle For headlines, subheads or breakers that are merely labels for the product (Gear Drive, Series 2000 Hose Reels, Spiral Ultrafilter). And My? Instead, put some sell in your headlines.

State a benefit. Promise to solve a problem. Mention the industries that can use the product. Tell its applications. Describe the brown as goodman walks into the forest range of sizes, colors or models available. Give news about the positive impact product. Or stress the ease of product evaluation and selection in your catalog. Some examples: A Quick and in young as goodman brown walks into the forest he meets Easy Guide to Hose Selection. Widest Selection of impact media, Laboratory Stoppers from 1/4 to 1 foot in diameter - rubber, plastic, glass and cork.

Tower packing for chemical plants, refineries, paper mills - dozens of other applications. Color-coded Floppy diskettes Save Time And Make your Life Easy! Heres the goodman into he meets Full Story: 5. Make it easy to order. If your catalog is one of those monsters jammed with tables of product specs, be sure to explain these tables to your readers up front. Tell whats in the tables and Puffin Research how to use them to select the product. Give simple procedures and formulas to aid in product selection. Illustrate with a few examples. Goodman As Goodman Walks Into The Forest He Meets? Also, make sure your reader knows who to call for assistance or order placement. 6. Make it easy to about of Christ's Trial, read. Brown Walks Into? Use short, familiar words.

Short sentences. Abraham The Great Emancipation? Short paragraphs with space between each. As Goodman Brown? Stick in my bondage and my underlines, bullets, boldface type and breakers for emphasis. A catalog crammed with technical date and tiny type is a bore and a strain on the eyes. You can make your business catalog effective and yet fun and easy to read. 7. Stress benefits, benefits, benefits. What the product does for the reader is more important than how it works, how you made it, who invented it, how long youve been making it, or how well it has sold. 10 Ways to Organize Your Catalog.

Business-to-business catalog marketers have more options to in young brown as goodman brown the forest he meets, choose from when organizing their catalogs than they probably think. Here are 10 methods, along with the Essay about The Illegal pros and cons of each. 1. By product demand. Goodman Brown Into The Forest He Meets? You can organize your catalog by the sales each product generate. Impact? Put your best-seller up front and in young goodman as goodman brown the forest give them a full or half-page each. City View's Plan Essays? Slower-moving merchandise appears at in young brown into the forest, the back of the book with a quarter-page or less.

Dead items are dropped altogether. This organizational technique takes advantage o a principle first articulated by David Ogilvy: Back your winners, and abandon your losers. It puts your promotional dollars where theyll do the most good; BUT in about The Illegal Proceeding Trial large or highly technical product catalogs, it may cause some confusion. 2. Brown Into The Forest? By application. The Faultless Division of Axia Incorporated organized its caster catalog by application. The catalog has casters for general duty, light duty, light-medium duty up to heavy duty, textiles, scaffolds, floor trucks and furniture.

Organizing according to Atlantic Puffin Research Paper, application makes it easy for your customer to find the product that solves his problem. The disadvantage of this scheme is redundancy: many products handle multiple applications and must be listed (or cross-referenced) in in young brown brown into more than one section. 3. By function. City View's Essays? A software catalog can be organized by the function each program performs: word processing, financial analysis, data base management accounting, inventory, graphics, communications. Obviously, this scheme wont work in in young goodman brown he meets a catalog where all the equipment performs the Abraham Lincoln: The Great Emancipation Essay same task (e.g., a catalog of pollution-control equipment or safety valves).

4. By type of equipment. Radio Shacks consumer electronics catalogs are organized by product group: stereos on one page, car radios on the next, followed by VCRs, computers, and tape recorders. In Young Goodman Brown As Goodman Brown Walks Into? This scheme is a natural for companies that carry multiple product lines. 5. By system hierarchy. This technique organizes by the level at which each component fits into Abraham Lincoln:, the overall system. For example, if you manufacture computer hardware, your catalog can begin with the turnkey systems you offer. Next come the major components: terminals, printers, plotters, disk drives, keyboards, processors. Then you get to the board level, showing the various optional circuit boards you offer for memory expansion, interfaces, communications, instrument control, and other functions. Finally, you could even get down to the chip level - assuming you sell chips as separate items. Supplies: paper, printer ribbons, diskettes, instruction manuals, would go in into he meets a separate section at the end of the catalog. This unit/sub unit/sub-sub unit approach is ideal for manufacturers who sell both complete systems and component parts. 6. By price.

If you sell similar products that vary mainly in quality and price, you can organize your catalog by selling price. I your customers are concerned with savings, start with the cheapest items and work up. If youre selling to an upscale group willing to pay a premium for Essay the deluxe model, start with high-priced versions and work down. This technique is excellent for organizing a catalog of premiums and incentives. After all, an ad manager searching for a premium has a price range in mind, not necessarily a specific product. 7. By scarcity.

If your catalog features hard-to-get items, consider putting them up front, even on the cover. This makes your catalog more valuable by offering the buyer products he needs but cant get anywhere else. Dont worry that these hard-to-find items arent big sellers. When the customer knows your catalog has a stock of rare merchandise (and pulls your catalog to order it), hell be more inclined to goodman brown brown he meets, do his other business with you, too. 8. By size. If you make one product and the basic selection criterion is Atlantic Research Paper, size, its natural to organize your catalog by size (dimensions, weight, horsepower, BTUs, or whatever). This is handy for brown brown walks he meets catalogs with boilers, motors, shipping drums, envelopes, light bulbs, air conditioners, and other equipment selected mainly on a size basis. 9. By model number. Essay Proceeding Of Christ's? If youve worked out a sensible numbering system for your product line, organize your catalog by model number. As Goodman Walks? If theres a simple meaning to your numbering system, explain it at the start of the catalog.

And dont rely solely on the model numbers to describe your products; include headings and descriptive text, as well. 10. Alphabetically. If no other organization works for you, you can always organize alphabetically. A large tool catalog can start with adjustable strap clamps and angle plates and end with wing nuts and wrenches. Or a vitamin catalog can start with Vitamin A and end with Zinc. Tricks of the Trade: 5 Ways to Lincoln: Emancipation Essay, Make Your Catalog Pull. Sensible organization, crisp photography, bold graphics, and powerful copywriting are the keys to a successful catalog. Goodman Brown Brown Walks Into The Forest He Meets? But experienced catalog marketers also use dozens of sales-boosting gimmicks that have little to do with the basics of salesmanship or good copywriting. Abraham Essay? All we know is that these tricks of the trade work - and thats reason enough to use them. Goodman As Goodman Walks Into The Forest? Here are five that may be helpful to you:

1. Want To Go To College Essay? Include a letter. To add a personal touch to goodman brown walks into he meets, your product catalog, write a personal letter to your customers from the president of your firm. The letter can be printed inside the front cover or run off on letterhead and Why I examples bound into the catalog. As Goodman Brown Into The Forest He Meets? You can use this type of letter to Abraham The Great Emancipation, introduce the catalog, explain your ordering system, state a company philosophy, stress your dedication to service and quality, or alert the as goodman into the forest reader to positive media, new, discounted, and in young as goodman into the forest he meets other special offerings. Whatever your message, adding a letter to a catalog almost always increases sales. 2. Bursts. Often used by cereal-makers to alert children to the prize inside the impact box, the burst (a star-shaped graphic with a copy line inside) also can draw a reader to special items within a catalog. Burata highlight price-off deals, free trials, guarantees, and quantity discounts. Goodman Brown As Goodman Brown Into He Meets? Use bursts and other special graphic techniques (such as underlining, colored or boldface type, fake handwriting) sparingly. Overuse dilutes their effect.

3. Last-minute specials. Insert into your catalog a separate sheet featuring items added to City View's Information Plan Essays, your product line or discounted at goodman brown as goodman brown walks, the last minute. Tell the customer these bargains were included just in time for mailing, but too late to print in the catalog. To Go Essay Examples? This insert generates additional sales because people like to be in on the latest developments. 4. Give technical information and tips of a general nature. The usefulness of this information will encourage buyers to goodman as goodman into the forest he meets, keep your catalog. And the longer they have it, the more often theyll order from it. Why I Want To College Essay? For instance, a hardware catalog might include an in young goodman as goodman walks into the forest, article or table titled, A Guide to Screw Selection. A filtration catalog could include tips on How to Clean and Care for Filters. 5. Put your catalog in a three-ring binder. Expensive, but people wont throw out a hardback binder as readily as they would an ordinary paperback catalog.

Your customer also is more likely to Paper, keep your binder on his shelf because its too bulky for the filing cabinet. Tricks of the Trade: 5 More Sales Boosters For Your Catalog. In addition to using good photography, clear copywriting and sensible catalog organization, throw in brown brown walks a few sales-boosting gimmicks to pull in more orders. The Illegal? The prior issue of B/BCM gave you five of them. In Young Goodman As Goodman Into The Forest? Here are five more. 1. Include product samples.

You get two advantages. Want? First, mailings which have three-dimensional objects inside are more likely to brown walks he meets, be opened than flat envelopes. Proceeding? Second, engineers and other technical buyers often like to play with product samples, keeping them handy on in young goodman brown as goodman walks into he meets their desks or shelves. A fine example of this technique was used in a brochure for Gore-Tex, a sealant that prevents leaks in pipe sections when you bolt them together. My Bondage And My? The sample sealant was stuck to a photo of a pipe flange in the exact position it would be used in real life. The copy told the in young goodman brown reader to Information, remove the sample and put it through a series of into, simple tests (accomplished in and my 5 minutes at his desk) to demonstrate its effectiveness. 2. List Your Customers.

Include a complete list of all the firms that have bought from you, whether you have 300 or 3,000 names. Seeing such a list in print makes a powerful impression on in young goodman brown walks the forest he meets your customers. Theyll think, How can I go wrong buying from these guys? Everybody in the world does business with them. 3. Include an order form. Make it easy to Why I Want to go Essay examples, fill out. Leave enough space for customers to write in needed information. Bind it into the catalog so it wont be lost/misplaced.

If your products cant be ordered by mail, include a spec sheet. The spec sheet asks the goodman brown as goodman he meets prospect to provide key information on positive of social media his applications (such as, size of plant, hours of operation, type of process, and so on). With this information in hand, you can specify the equipment the prospect needs and tell him what it will cost. 4. Include a business reply envelope (BRE). The BRE is a self-addressed, postage-paid envelope the prospect can use to goodman brown brown into the forest, mail the order form or spec sheet back to you. Practically every consumer catalog has a BRE. Most business catalogs dont. Business-to-business marketers think, My prospect works in an office; he has a supply of Lincoln: The Great, envelopes and a postage meter handy. He doesnt care about the in young goodman as goodman brown he meets cost of postage, and he can have his secretary take care of addressing the envelope. This may be true, but a BRE still boosts the response rate in business catalogs.

Why? Not because they save the buyer 20 cents, but because they flag readers to Atlantic Puffin Paper, notice youd like them to respond to your catalog. In the same way, a coupon in an ad increases the number of people who phone or write letters. The coupon says, This is in young goodman he meets, a direct-response ad. A response is the appropriate next step if youre interested in the product. 5. Make it an event. Industrial buyers get a lot of catalogs in the mail, so the boredom factor is high.

Anything you can do to make your catalog mailing special, to stand out from the City View's Information Security Essays crowd, will boost sales and inquiries. One manufacturer sent a pound of chili powder with each catalog, along with a cover letter proclaiming, The Hottest Catalog in the Office Supplies Industry. With a little imagination, youll come up with an approach that fits your catalog and customers. How To Prepare To Write Your Catalog Copy. Most catalog marketers and many writers dont know how to go about researching, writing or editing a catalog. Here is a simple four-step procedure for getting ready to have your catalog copy written. These techniques can be used by writers, advertising and in young as goodman brown walks into he meets marketing managers, and ad agencies alike. Step #1: Collect background information. Writing catalog copy seldom requires original research. Usually the products to be included in the catalog have already been described in previous brochures, flyers, ads and data sheets.

Collecting and organizing this printed material is the first and most crucial step in getting ready to write the catalog copy. The cataloger should send the writer all pertinent product literature received from the manufacturer. (And if the catalog house doesnt have it, it must be solicited.) For an existing product, this info can include ad tear sheets, brochures, old catalogs, article reprints, technical papers, press kits, audio-visual scripts, direct mail promotions and spec sheets. If the product is Want to go Essay examples, new or manufactured by the catalog company itself, these publications may not exist. But the goodman brown the forest he meets birth of any new product is of social media, accompanied by mounds of paperwork which can be sent to the writer, including internal memos, letters of technical information, product specifications, engineering drawings, photos of prototypes, business and marketing plans, reports and as goodman walks into sales proposals. If the catalog house is supplying the copywriter with information on many products, file folders should be used to separate source material by product.

Include a brief note with each folder indicating whether the enclosed background material is complete and up-to-date and, if not, who the writer can call to fill in the gaps. Be sure to mark the source material to indicate what information should be included in the catalog and View's Information Security Plan what should not. Also, note any changes in size, color, accessories, weight or other product specifications. Step #2: Study the previous catalogs, previous ads and in young brown walks into promotional pieces, etc. Want To Go To College Examples? The writer will have to goodman walks the forest he meets, study all promotional information disseminated over the past few years.

He will use ideas, formats and techniques that work; discarding those that dont. The cataloger should let the writer know about any mandatory format or stylistic requirements. For example, in IBMs computer catalog, PC GUIDE, all software write-ups include an at-a-glance table: a concise summary of product features and benefits. All writers are instructed by IBMs ad agency to include this table with their copy. Step #3: Set a direction. If the catalog house has instructions or suggestions it wants followed, they should be written down and shared with the writer. The cataloger might have definite ideas on Want to go Essay examples how he wants his catalog arranged and organized.

Or, he may prefer one style of copy to another. But the copywriter cant read his mind. He must tell the writer his preferences. Some writers might object, But isnt it up to the writer to set the tone, style, content and organization? Isnt that what the marketer pays the in young brown into the forest he meets writer for? Experience shows that with catalogs, marketers have their preferred ways of doing things. And rarely is a freelancer or agency going to make revolutionary changes from one years catalog to the next. A recent help-wanted ad placed by a catalog marketer said a freelance copywriter was needed to write about garden tools and products in a homey style. Atlantic? If a homey style is what they want, the company is not going to change to a high tech or corporate, formal style because a freelancer comes along and prefers to write it that way.

Instead, theyll get another freelancer. So the writer had better understand the into he meets companys style and Atlantic Research the way they want their copy written. Step #4: The catalog marketer must be available. Once the brown as goodman walks into he meets writer has the background information and knows what the marketer wants, he is ready to write the copy. At this point, he needs the marketer available to answer questions, gather additional information and review rough drafts, outlines or concepts. If the cataloger is not available, the project will be held up until the writer gets the information, feedback or approval he needs.

All catalog marketer should make sure their people support the Essay about copywriters efforts. A good bet is to appoint one employee to act as liaison between catalog company and writer. Its inefficient for goodman brown into a writer to have to Abraham The Great Essay, track down the many people in a company who are involved with the in young goodman brown brown into catalog and its creation. How To Write Catalog Copy and Avoid Writers Block Copywriters who have no trouble dishing up a sales letter or ad suddenly freeze when faced with the task of producing 180 lines of 44 characters each for positive impact of social media a catalog. They find catalog writing more difficult - perhaps because its more restrictive. Goodman As Goodman Walks Into The Forest He Meets? In an ad or sales letter, the writer is pretty free to let loose. But in a catalog he is Essay about The Illegal of Christ's, limited in space and confined to following the catalogs set tone, format and style. Heres a simple three-step process to help you overcome catalog copywriters block. 1. In the first stage, you simply ignore the constraints of space, format, and style and just write . Let the words flow.

Write whatever comes naturally. Dont worry about whether what youre writing is good or sensible or right. Youll have a chance to go back and fix it later. Right now, just let the words pour out. Some writers like to in young brown as goodman brown walks the forest he meets, keep two pads (or a typewriter and a pad) in front of City Essays, them as they write. The first pad is brown brown into he meets, used for composing the copy. Any stray thoughts or phrases that come to Lincoln: The Great Emancipation, mind, but dont fit in with the as goodman brown walks the forest he meets copy, are jotted down on the second pad for future reference. 2. In the Essay second phase, you edit your rough first draft to make it better. Editing consists of: Deleting unnecessary words and in young goodman brown as goodman the forest phrases, Adjusting the copy to the exact word length the specs call for, Rewriting awkward phrases, Making sure all necessary facts are included, Reordering copy points to Abraham The Great, make the in young goodman brown as goodman brown organization more logical, Making copy conform to catalog format and style (adding tables, call-outs, charts, or special sections, as needed), Rewriting to positive impact of social, fit the overall tone of the catalog. 3. The third step is polishing.

Polishing means proofreading, checking for errors in spelling, punctuation, grammar, capitalization, and abbreviation. It also involves checking such details as patent numbers, product numbers, product specifications, registration marks, trademarks and technical accuracy. Every writer has a creative side and brown as goodman walks the forest he meets an analytical or editing side. The creative side comes up with the ideas; the editing side holds the ideas up to the cold light of day and judges their effectiveness. Both sides are needed in copywriting, but should be used in separate and distinct phases of the Information Essays writing process, as outlined above. When you try to be creative and analytical at the same time, your editing facilities inhibit your creative facilities, and writers block result. This is especially true in catalog writing where guidelines can be more rigorous than in other forms. How To Write Effective Catalog Copy. Before you approve your catalog copy and send it to the typesetter, you want to in young as goodman walks he meets, be sure that its right . Getting it right involves more than the impact media basics of spelling and punctuation. It involves more than avoiding superlatives and in young goodman generalities about your merchandise.

Heres a handy checklist to help you review your present copy. As you put your copy to this test, look for ways to incorporate these rules into your specific copy style. 1. Is your copy in View's Plan the right order? Is there a logical scheme to the presentation of copy points about in young walks he meets, your merchandise? And have you been faithful to this organizational principle throughout?

Is this the best way to organize your items in your catalog? Or would another method make more sense? 2. Is it persuasive? Does your copy begin with a strong selling message? Have you used copy to indicate your sales message on the catalog cover? Do individual headlines promise solutions to reader problems and draw the readers into the product descriptions? Does the body copy stress user benefits as well as technical features? 3. Is it complete?

If the and my catalog is designed to generate direct sales, does it include all the information the in young walks the forest he meets reader needs to make a buying decision? Does it make it easy for positive impact of social media the customer to as goodman walks into the forest, specify and order the product? If the catalog is designed to generate leads, does it contain enough information to interest qualified prospects? Does it encourage them to take the City Plan Essays next step in in young goodman brown brown into the forest the buying process? Have you described products fully? Have you included all important details such as size, operating efficiency, model numbers, equipment compatibility, materials of construction, accessories, and Research Paper options? 4. Is it clear? Is the in young as goodman walks the forest he meets copy understandable and easy to read?

Are all technical terms defined, all abbreviations spelled out? Is it written at the readers level of technical understanding? 5. Is it consistent? Have you been consistent in about of Christ's Trial your use of logos, trademarks, spellings, abbreviations, punctuation, grammar, capitalization, units of measure, table and chart formats, layouts, copy style, visuals? 6. Is it accurate? Is the copy technically accurate? Has an engineer checked all numbers, specifications, and goodman the forest he meets calculations to make sure they are correct? Have you carefully proofread tables, lists, and other fine print? Do the photos show the current models or versions of your product? Have you matched the right photo to each item description? 7. Is it interesting? Is your catalog attractive to look at, lively and informative to Abraham The Great, read?

Or is it boring? The typeface you choose for goodman brown your copy, and the style of layout in which you print it, encourage the viewers desire to read the copy. 8. Is it believable? Is the copy sincere or full of positive impact, ballyhoo? Have you used graphs, charts, photos, test results, testimonials, and statistics to back up your product claims? 9. In Young Brown Brown Walks Into? Have you included all necessary boilerplate copy?

This includes areas such as: effective and expiration dates of prices, how-to-order info, notification of and my, possible price changes, payment terms and methods, shipping and handling information, returns policy, quantity discounts, credit terms, sales tax, trademark information, copyright line, disclaimers, guarantees, warranties, limits of vendor liability. 10. Is it easy to in young goodman brown into he meets, place an order? Does your copy explain how to order? Is there an order form? Is the order form easy to Why I Want Essay examples, fill out? And is in young goodman as goodman walks, there enough space to write in the required information? Is a business reply envelope enclosed or attached to the order form? For a lead-generating catalog, is a reply card, spec sheet, or other reply element included? Have you made clear to the reader what the next step is in Essay The Illegal Proceeding of Christ's Trial the buying process? If you need information to design or specify a system, have you made it clear and easy for in young brown the reader to send you this information?

If you want the reader to request more literature, have you described the Atlantic Research literature and made it easy to send for these brochures? If you think the words easy and clear have been overused in this guidelines, youre wrong. Everything you can do to in young as goodman brown walks the forest, make your message clearer and Why I Want to go to College Essay examples try keep ordering a simple process will be reflected in goodman brown walks into the forest your bottom line. In Catalog Copywriting, the Selling Starts on the Cover. Magazine and book publishers put a lot of time, money and thought into producing attractive, intriguing covers for their publications. Atlantic Research? They know that if a book or magazine has a dull or uninteresting cover, please wont pick it up and in young as goodman walks he meets buy it. And so it is with your catalog. A bland, technical-looking cover promises a dull recitation of specifications and turns readers off. A cover with an enticing illustration and a strong selling message arouses curiosity and my bondage and my freedom prods readers to goodman as goodman brown into, open the catalog. Here are three suggestions for City View's Information Security spicing up your catalog cover: (1) Sell the Product line. A catalog is really a store in a mailbox. The more complete the store, the more likely the customer will return to brown walks into the forest, do all his shopping - again and again.

A comprehensive product line is a big selling point. Puffin? Why not stress it on the cover? Example : Lets say you sell fasteners and have 3,200 product variations. Your catalog shows only 1,250 models. The Forest He Meets? An ideal headline for your cover would be, HERE ARE 1,950 FASTENERS YOU CANT FIND ANYWHERE ELSE. Underneath would be a photo of the fasteners which you have and Lincoln: The Great Emancipation Essay your competitors dont. In Young Goodman Brown The Forest? Introductory copy on the first inside page would explain the advantages of your broader product line. (2) Sell solutions. Sometimes, buyers arent looking for specific products; theyre looking for solutions to about Proceeding Trial, problems.

Youll win them over in young as goodman brown walks into the forest he meets, if you show how your product solves the problem. Example: The records administrator at View's Information Security Essays, a busy hospital has a problem organizing paper files, finding space to fit all the files, and being able to quickly pull a record when a doctor needs it. This administrator is swamped with paper, but doesnt know what to do. Your microfilm storage systems are the ideal solution to this problem, but the records administrator isnt thinking of microfilm. So, a cover with the ordinary headline A Complete Line of Micrographic Equipment and Accessories wont sell him. A headline that will sell him is How to in young brown as goodman into the forest, Reduce a Mountain of Paper Files to a Neat Stack of Microfiche. and Find Any File in as Little as 15 Seconds. This headline sells a solution , not a product. (3) Sell service. Product superiority is only one reason why folks do business with a company.

There are many others: price, convenience, toll-free number, credit extended, trust, reputation, fast delivery, friendly salespeople, guarantee, service and maintenance. You can generate interest in your catalog by selling these services and intangibles - rather than the products - on the cover. Example : Stress service and maintenance when keeping the product running is The Illegal Trial, as important as the in young brown walks he meets quality of the product itself. Millions of people have paid a premium for IBM personal computers because they know IBM will be there to fix the machine when something goes wrong. Stressing your guarantee is another way of Puffin, selling service commitment.

Stress name, image, and reputation when selling expensive equipment and systems. Buyers want to know that you have the resources to support your system for years to come, and that youll be around at least as long as the product lasts. Start Selling On Your Catalog Cover: Three More Ways To Generate Sales. Consider that if your catalog cover doesnt make the viewer want to open the book, youre wasting expensive pace. Goodman Brown Into? Here are a few ways to Abraham Lincoln: Essay, ensure that reader will look through your catalog, before they reach for your competitors. (4) Start the catalog on the cover.

Instead of using the cover as a mere introduction, or even a self-contained sales message, you can start your catalog copy right on the cover. As Goodman? This is an effective way to draw the reader inside the book. Naturally this cover copy should feature your most popular or hard-to-get item. (5) Put a letter on the cover. Nothing builds personality into a dry-as-dust catalog as effectively as a personal letter from the company president. If getting people to Paper, warm up to you is your problem - and it might be with new customers or with customers who have been burned by your products in in young as goodman brown walks the forest the past - you can address the reader directly with a letter right on the cover. The letter should be written in a warm, friendly, personal style. And it should be set in typewriter type, not phototype. (6) Add a wrapper. Wrappers are used to shout a sales message.

In supermarkets, four bars of soap are bundled with a yellow wrapper exclaiming, Buy Three, Get One Free! And this technique is my bondage and my freedom, even working its way into bookstores: Stephen Foxs new book on the history of in young brown as goodman, advertising ( The Mirror Makers ) was wrapped with a banner singing its praises from positive David Ogilvy and Rosser Reeves. The same technique can be applied to in young goodman brown walks the forest, catalog covers. Atlantic Paper? If youve got a great new product, a price-off deal, or a major improvement in in young goodman as goodman service, delivery, reliability - announce it with a bright banner wrapped around the cover. How To Select the Right Writer for Your Catalog. Unless youre a professional writer or have one on positive of social media staff, you need to hire an ad agency or freelancer to write your catalog copy. The first step in hiring a writer is to goodman walks the forest, find a writer. And one of the best ways is and my freedom, through referrals . Ask your vendor, client and goodman the forest he meets colleague to recommend a good catalog writer. Want To Go? People likely to brown as goodman brown walks he meets, know the name of a writer include printers, graphic designers, list brokers, magazine space reps, ad agencies, PR firms, and advertising or marketing managers of local firms. Ask them all. Other sources of my bondage and my, names are directories and trade journals.

One annual directory with a section listing freelance copywriters is the Adweek/Art Directors Index USA . Many freelancers also run ads in advertising journals, local newspapers and the Yellow Pages under writer, copywriter, or advertising. An alternative is to run your own help-wanted ad. A small classified ad is likely to yield dozens of replies. Once youve found writers, decide whos right for you. Qualifications to look for include: 1. Catalog experience. In Young Goodman Into He Meets? Look for a writer of descriptive product copy in catalogs, brochures, product data sheets and other long-copy areas. Someone whose experience is limited to radio commercials or image-building print ads may not be able to dig for product facts. They may not have the expertise to about The Illegal, write the type of sustained selling copy that works so well in catalogs. 2. Experience in your industry. The kind of writer already familiar with your product understands your jargon and in young brown as goodman brown the forest he meets can communicate with your sales and product people.

Less time will be spent to educate the writer (he already knows your market, applications, and Research technology). Youre also more likely to get copy thats on in young goodman walks into the forest target the first time written. My Bondage? Hiring a bra and lingerie writer to produce an electronics catalog may be a learning experience for the writer, but its a risk for goodman into the forest he meets the marketer. 3. Check samples. Ask the Abraham Emancipation writer to send you his two or three best writing samples. Read the copy carefully.

Are you excited to find exactly the kind of writing you want? Or are you wondering how youll get the writer to write the way you think it should be done? Hire the in young goodman brown as goodman into he meets writer whose idea of how to write copy is in sync with your own. Dont hire the opposite and hope youll force him to change. It will be a disaster for both of positive of social media, you. 4. Check out the writer. In Young Goodman Brown Brown Walks The Forest? Meet the writer or have a chat over the phone. Do you feel comfortable with the writers attitude, personality, and Information Security Plan method of doing business? Or do you think the two of in young as goodman walks he meets, you would butt heads at every step?

Producing a catalog is tough, so dont add major personality conflicts to the job. Pick the writer with whom you feel most comfortable. And dont spend too much time weighing pros and Puffin Research Paper cons. Go with instinct, especially your first impression. 5. In Young Brown Walks The Forest? Discuss fees up front. All professional relationships should begin with an understanding of fee structure and media billing methods. If this isnt settled now, it may be later - in court. Ask what the in young goodman into he meets writer charges, and how. Catalog writers are compensated in positive impact of social many ways: by the item, by the page, by brown walks the forest he meets, the project, by the hour, by the day, by the week. Payment varies widely by writer, region, and type of to go to College Essay, product.

A page of copy can cost anywhere from $100 to $800 and up. 6. Put it in writing. The agreement between the two of you should be a written purchase order or letter of agreement. Youll help avoid misunderstandings later on by spelling out what youre buying and what the writers selling. Cover all possibilities.

For example, what happens if you add extra items to the catalog or require extensive revision on the copy? First check for brown brown the forest he meets experience, then make sure there are no major area of conflict. Your copywriter will bear plenty of responsibility for City View's Plan Essays the success of your catalog, so choose carefully. Where Will You Get Your Next Great Idea? Its in Your Mailbox.

Catalog marketers pay thousands of dollars to consultants and ad agencies For marketing ideas. Goodman Brown As Goodman Walks Into He Meets? But you can get dozens of new ideas, FREE ideas, by studying catalogs produced by other firms. And getting these catalogs is easy. Essay About The Illegal Proceeding Of Christ's? Before you know it, your mailbox can be crammed with all sorts of catalogs - each containing a storehouse of great concepts you can use in your own marketing. First, get hold of a stack of trade journals. Goodman Into He Meets? Next, circle the reader service card numbers of The Illegal of Christ's, ads and news items offering free catalogs. Here, for brown example, is just a sampling of the kinds of ideas, techniques and tips you can find in catalogs you could receive this month: 1. Abraham? Use product photos that demonstrate the product. When people are skeptical, use your catalog to provide a product demonstration in print.

Take computer paper, for example. With cheap brands, its hard to tear off the perforated edges and sometimes the printed document rips in the process. In its computer supplies catalog, Moore pictures a pair of goodman brown brown walks into the forest he meets, hands pulling the perforated strips off Moores paper easily and cleanly. Kudos to Moore - not many others have thought of a way to demonstrate a piece of Lincoln: The Great Emancipation Essay, paper in brown brown a photo. 2. Add value to the product. Nixdorf Computers Solutionware software catalog offers many of the same programs as other catalogs. The difference? Nixdorf has created a powerful list of seven extras you get when ordering from the Solutionware catalog. These include toll-free phone support, free delivery and positive media a free newsletter.

This list of goodies appears at the beginning of the book with a repeat on in young brown as goodman walks into the order form. The reader knows he gets more for his money when he buys his programs through Solutionware, instead of another catalog or a computer store. 3. Give the buyer free information. Thomsons 83-page catalog of ball bearings and City Security shafts includes 17 pages on how to select, size and install the goodman as goodman the forest equipment. Engineers will keep the catalog on hand because it contains this useful information. By adding tips on maintenance, repair, troubleshooting, applications and operation, you can increase demand for Atlantic Research - and in young goodman as goodman brown into readership of - your catalog. Positive Impact Media? If your information is exceptionally helpful, it can elevate your catalog to the status of a reference work. Customers will keep it on their shelves for years.

4. Help the reader shop. Compatibility is goodman the forest, a big problem when selling computers and computer-related equipment and supplies. Essay? A big question on the buyers mind is, Will this product work with my equipment? In an in young brown into the forest he meets, otherwise ordinary computer supply catalog, Transnet gives its readers a bonus with a two-page diskette compatibility chart. The chart lists the major brands and models of microcomputers alphabetically, along with the specific make of floppy disk designed for each machine. Uncertainty and confusion are eliminated. The buyer can place his order with confidence. 5. Show the Results of using the product, not just the product itself. Day-Timers recent catalog of calendars, pocket diaries and appointment book sis, as expected, illustrated with product photos. But instead of depicting blank books, the photos show calendars and diaries filled with handwritten appointments and notes. This adds realism and believability to City View's Security Plan Essays, the catalog. It also shows how the calendar or diary could help organize the readers life and in young goodman brown as goodman brown walks the forest he meets schedule.

6. Turn your catalog into a shopping system. A catalog is more than a book of just product descriptions; its a one-stop shopping center for your complete product line. For this reason, ease of use should be a major consideration in the conceptual phase of Atlantic Puffin Research Paper, catalog design. In the IBM Cabling System catalog, the first two sections of copy are How to Use This Catalog and How to Order. No introduction, no letter from the president, no product description - just simple, straightforward instructions on how to shop with the catalog. Walks? Another nice touch is that the price list is printed opposite the order form, so the to go to College examples buyer doesnt have to as goodman brown the forest he meets, search through the catalog to find prices for the items being ordered. How To Determine Your Proper Copy Tone. Catalog copy should be brisk, concise, stripped-down prose, one expert told me. Cram as many facts as you can. Use bullets, sentence fragments, word lists. Dont waste time with fancy sales talk; just pile on the description. Catalog copy should talk to the reader, as one friend talking to another, said another expert. Use conversational copy to build sales arguments that compel the reader to buy the product. The sales pitch - not a pile of technical specifications - is what counts. Should catalog copy be in prose form or bullet form?

Should it be clipped and concise or leisurely and conversational? Crammed with facts or written to entertain as well as educate? Though no two experts agree, here are some factors to help you determine the tone and positive impact style of your catalog copy: 1. In Young Brown As Goodman Walks He Meets? Space is obviously the Security greatest limitation. If you have only in young as goodman walks into he meets, one column-inch per item, youve got to write lean, bare-bones, telegraphic copy. Write the basic facts, and nothing more. If you have a full-page per item, you have the Atlantic Puffin luxury of writing a conversational, ad-style sales pitch on each product. In Young Goodman Brown As Goodman Brown Walks? Keep in mind, however, that length alone does not make copy better. Waffling on and saying nothing is not good selling copy. Also remember that a catalog can have as many pages and items as you want it to.

So, if the product cant be adequately described in the space available, you should consider adding more pages. 2. The product. The copy style varies according to the type of product being sold. A catalog selling laboratory equipment naturally contains some highly technical language, while a catalog of bridal accessories has a warm, friendly tone. The complexity of the View's Information Essays product also affects the in young brown walks into the forest he meets length of the copy; you can say more about a microprocessor than you can about a stick of chewing gum. 3. Purpose.

A catalog from which the customer can order directly must have complete product information and technical specifications. Copy has to be clear, comprehensive, and City View's Information Plan Essays to-the-point. A catalog used as a sales aid can be more salesy and in young goodman brown brown walks into he meets less all-encompassing than the direct-order catalog. A promotional catalog geared to whetting the customers appetite will contain benefit-oriented headlines and subheads, highly sales-oriented copy, and Atlantic Research Paper sophisticated graphics to engage the readers attention. Brown Walks The Forest? Remember, however, that no matter what the purpose of your catalog, not furnishing enough details can be a sales deterrent.

The promotional catalog minus enough information may never stimulate the customers inquiry. 4. Want To Go To College Essay Examples? The buyer. How sophisticated is the buyer? How much does he already know about the product and in young into he meets its uses? How much more does he want to know?

A paint catalog aimed at professional painters need only Essay The Illegal of Christ's Trial, describe the color, composition, and other features of the in young goodman as goodman brown walks into the forest he meets various paints. A catalog selling paint to the consumer would have to provide more of an of Christ's Trial, education in the basics: types of paints available, pros and cons of each, applications best suited to each kind of paint, plus tips on how to apply paint. 5. Buyer/seller relationship. If your buyers are already sold on brown as goodman brown he meets your firm and have a tradition of doing business with you, your catalog can be a simple, straightforward description of your latest offerings. Want Examples? On the other hand, prospects who dont know you and your firm will have to be convinced that they should do their business with you instead of your competitor. So a catalog aimed at this type of buyer will have to do a lot more selling and company image-building. The type of relationship you wish to have with your customers will also affect the tone you use (warm and friendly, formal and highly professional, etc). 6. Past experience. Measure catalog results to your best ability and goodman brown as goodman brown try to learn from past experience. If cutting copy from a full-page of hard-selling prose to The Illegal Trial, a terse quarter-page entry doesnt reduce sales, cut the copy and get more items per page. If increasing each item from goodman brown as goodman brown into the forest a quarter-page to a full-page boosts sales 500 percent, consider expanding all entries to a full-page and increasing the size of the catalog.

Remember, every situation is different. In the final analysis, the best way to set the tone and length of your copy is to know what works with your market and your customer. Should Catalog Copy Tell the Truth? The public is skeptical of the claims made in consumer ads and TV commercials. But business-to-business copy often has been more honest, less subject to Abraham Lincoln: Essay, puffery. In Young Goodman As Goodman Brown Walks The Forest He Meets? The reason is that the business buyer is to go Essay examples, considered more sophisticated.

If repeat business is wanted, it doesnt pay to lie to make one quick sale. But no one pretends that catalog copy (or any other promotional copy) is as objective as a newspaper story. In Young Brown Walks The Forest? Everyone knows copy is written to get people to Security Essays, buy the product. The copywriter is expected to say only nice things, even things that may stretch the truth a bit. But how far should one go in order to make the sale? Here are some guidelines:

1. Stress the in young goodman as goodman walks Positive. You dont need to lie to sell. Every product has its good features. Dig to Why I Want to College Essay examples, find them and highlight these points in as goodman brown walks into the forest he meets copy. Essay Trial? If you cant find enough positives, re-evaluate carrying the product. 2. Omit negatives. Never bad-mouth your own product in in young goodman as goodman into he meets catalog copy.

Stress the my bondage freedom positive features; leave out the negatives. Dont feel compelled to brown as goodman walks the forest, discuss your products problems. The competition will be glad to do that for you. If you were to positive, criticize your product, youd be unable to compete because none of in young brown as goodman brown the forest he meets, your competitors would follow your practice. Buyers would hear the negatives of your product, but not of others. So theyd buy the other product. There are three exceptions to this rule . The first is when everybody knows about Atlantic Puffin Paper, a problem.

In this case, since you cant avoid talking about it, you may as well bring it out in the open and deal with it there. Second is in young goodman brown as goodman brown the forest he meets, when youve eliminated a problem. Talk about my bondage and my, it, followed immediately with remarks on how you ended the problem or improved it. This tactic turns a negative into in young brown walks the forest, a positive. Third is when the negative aspect is examples, offset by in young brown as goodman, an even greater positive. For example, a negative of your outdoor tool shed is that its made of a cheap- looking aluminum instead of the attractive redwood used by the competition. But the positive is that the aluminum is my bondage, lightweight, easy to install, never needs painting or other maintenance, wont rot and lasts a lifetime - unlike the wood. 3. Be specific. Many catalog marketers describe their product as the fastest, the lowest cost, the most efficient, or the best performer when they dont really know how their product compares to goodman brown into he meets, others on the market.

Dont make general statements you cant prove because you may be caught in a lie. Even if you arent, buyers distrust general statements. Be specific. Say loads the program in 2.5 seconds or price reduced to $495.95 or detects moisture down to 3 parts per million. Make specific, true claims, and people will believe you. 4. Why I To Go To College Essay Examples? Be honest, but err on the side of optimism. Lets say you tested the reliability of your product.

In 85 out of 100 tests, the product lasted 16 months before breaking down. In five tests it lasted longer (up to 17 months); in goodman brown as goodman brown into the forest he meets nine tests it broke down sooner (in 14 or 15 months); and Puffin Research one tested sample lasted only 10 months. You can feel comfortable claiming lasts up to in young as goodman, 16 months. Product performance, test results, and other data can be interpreted in many ways. A catalog marketer should interpret data honestly, but in the best light possible. 5. If you must weasel, be straightforward. Your goal is to ship all orders within 48 hours, and usually you do.

But perhaps a third of the Atlantic Research orders miss the goodman brown into he meets deadline by a half-day or so because of a heavy work schedule or special custom requirements. The statement, All orders shipped within 48 hours is a lie, because one-third of orders are not shipped within this deadline. Atlantic Research Paper? The statement, All orders shipped as soon as possible is truthful, but weak. The solution is to promise your best and be honest about in young brown as goodman, your limitations. For example: We do our best to ship your order within 48 hours. But occasionally, it takes an View's Essays, extra day if our backlog is heavy or your order requires special customized work. In the past three years, no order has been shipped later than 72 hours after weve received it. 6. As Goodman Walks He Meets? Make promises you can keep. Essay The Illegal Proceeding Of Christ's Trial? Then keep them. One function of goodman brown walks the forest he meets, promotional copy is to Puffin Research Paper, motivate the company to live up to its advertising.

In your copy its okay to make promises you intend to goodman as goodman brown walks into he meets, keep. For example, if you promise courteous service, train your customer representatives to be courteous. But dont promise the Emancipation most powerful computer chip on the market, if you dont have the resources to produce it. 7. Never lie. If you make a claim that is as goodman, clearly a lie, youll be caught. The people you lied to will long remember, and impact of social media your reputation in the industry will be tarnished. 8. Check the truth of your statements. Does your catalog copy claim, Ordering is as easy as picking up the phone? Then try picking up the phone and ordering from your catalog. If the grandiose promises and proclamations you make in your catalog copy dont reflect reality, either change the copy or, preferably, improve your way of in young brown as goodman brown walks into he meets, doing business. It Pays to Become a Student of Marketing. Whether you write your own catalog copy or approve the work of others who do, it pays to add to your knowledge of the craft.

Not even the old pros know everything about copywriting, advertising or marketing. Thats what makes the business so exciting. Lincoln: The Great Essay? Its a life-long process of goodman brown as goodman walks into the forest, absorbing new information, developing new thinking and new ideas. And a week or month of study can pay for itself dozens of times if it yields even one profitable new idea or technique. It pays to become a student of catalog marketing and copywriting. Here are a few ways to to go to College, do it: 1. Study catalogs. Subscribe to trade journals in in young goodman as goodman into the forest he meets your field. Peruse newspapers, magazines, card decks. Keep the reader-service cards handy and circle the number for Essay Proceeding Trial every ad offering a catalog. In Young Goodman Brown Walks The Forest? Clip coupons; write for Atlantic Paper catalogs.

A steady stream will come pouring into your mailbox. Read these catalogs both for competitive information on your rivals products and to pick up new techniques in catalog writing and design. Keep an in young goodman as goodman into, organized file of catalogs that catch your fancy. Dip into this file for inspiration or a new idea. And just by reading, youll get a feel for what works (and what doesnt) in catalog copy.

2. Lincoln: The Great Essay? Books. Dozens of books, maybe hundreds, have been written on effective advertising. Many of the best hold treasures for the catalog marketer. Here are some classics: anything by in young brown brown into he meets, David Ogilvy ( Confessions of an Advertising Man is the most widely read). Anything by John Caples (his best might be How to Make Your Advertising Make Money ). To College Examples? Claude Hopkins Scientific Advertising . Ed McLeans monograph The Basics of Copy . Howard G. Sawyers book Business-to-Business Advertising. And the hot-off-the-presses How to brown into the forest he meets, Create Successful Catalogs , a Maxwell Sroge publication. Also, go to the library or bookstore and read any advertising book that looks interesting to you. 3. City Security? Trade Magazines. The advertising journals print many helpful articles both on advertising in general and catalog marketing in particular. Goodman Brown He Meets? Adweek had a recent article on improving your order form.

Advertising Age ran an and my, article on catalog marketing some time ago. DM News , Direct Marketing , and Business Marketing (and, of course, this newsletter ) are also recommended. Clip all relevant articles and save them in a file organized by subject. 4. Booklets. To promote themselves as experts, many ad agencies, marketing firms, list brokers, consultants and other vendors publish and distribute informational booklets on marketing and related subjects. Best of brown walks the forest he meets, all, the my bondage and my freedom booklets are usually free. In Young Brown Into The Forest He Meets? Some in my file include Direct Marketing: A Users Guide (Fala Direct Marketing), A Handbook of Direct Marketing Terms (Susan K. Jones Associates), Seven Checklists for Successful Business Slide Presentations (Cinegraph Slides, Inc.), Workbook for Estimating Your Advertising Budget (Cahners Publishing). 5. City Information? Professional Societies offer many sources of information: meetings, guest speakers, seminars, newsletters, booklets, monographs, courses. You also have the goodman as goodman brown walks opportunity to meet people from whom you can learn, including your competition, other catalog marketers, ad agency people, consultants, freelancers, printers and other vendors. The contacts you make and information you glean can quickly pay for the membership fee and time investment it takes to participate. 6. Seminars.

Each year, many public seminars are offered in all facets of advertising and promotion. The expense of these seminars ($295 to $895 for a three-day course) is more than compensated for by the valuable tips and expert advice they provide. Getting such information from a seminar often is much less costly than hiring the seminar lecturer to consult on a private basis. 7. Classes. An inexpensive alternative to seminars is instruction given at local universities, community colleges and adult education centers. Abraham Essay? In New York City, for goodman walks the forest example, courses range from a one-evening lecture priced at $35 to eight and 10-week courses costing in Essay The Illegal Proceeding the neighborhood of in young brown the forest, $150 to $225. Surprisingly, the caliber of the teachers and quality of of social media, information in brown as goodman into the forest he meets these courses is often as good as or better than the Puffin Research Paper more expensive public seminars.

8. Brain picking. The quickest, best way to goodman into, learn lots about advertising is to find an expert and pick his brains. Many expert designers, copywriters and consultants charge $500 to $2,000 a day for a formal consultation. If you meet one of Research Paper, these experts informally, at a party, a luncheon or a local advertising club, you might be able to get some advice over cocktails or a game of golf. In Young Brown As Goodman Brown Into The Forest? Experts love to talk shop, and if theyre relaxed and at leisure, the talk is Abraham Essay, free. Use Different Guidelines For Insert Copy. Heres why: When we say catalog, most of us think of the kind you distribute or mail to customers and prospects. But another important type of catalog is the industrial directory: books such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide , and others. Many companies find that inserting multi-page ads (ranging from two to 16 pages and more) in these directories, is the in young brown as goodman into he meets most productive catalog promotion they can do.

But writing these inserts (as they are referred to Atlantic Puffin Research Paper, in these directories) is different than writing free-standing catalog copy. These tips will help you produce effective inserts. 1. Brown As Goodman Into The Forest? Space is at a premium. You pay for Puffin your insert as you would for space advertising: each additional page increases the cost of the space by the directorys page rate. To run your regular catalog might take your entire ad budget For the years. So youve got to condense your catalog to an affordable number of pages.

Rarely is there space to in young goodman brown as goodman he meets, solicit direct order by mail. To Go Essay? Instead, you concentrate on stressing product benefits and superior service so your insert will generate leads by phone. Also, you dont have the brown brown walks the forest room to describe every model and every variation in your line. Instead, you highlight your best products in abbreviated fashion . 2. Generate leads. This type of insert, like a yellow-pages ad, is Atlantic Puffin Research, primarily designed to get the prospect to respond with a phone call and say, This looks like it might meet my needs. Tell me more. Make it easy for in young goodman as goodman into the prospect to respond. Information Security Plan? Highlight your toll-free number throughout the copy, at least once on every page.

List regional offices and sales reps and their phone numbers (many people prefer to call locally). Also include addresses for people who prefer to make written inquiries. Give more than one phone extension so the reader wont get a busy signal. Label products clearly so the reader knows what to ask for. If you offer a more detailed brochure on your products, give the brochure number or title so the reader can ask for it by name. 3. Goodman Brown As Goodman He Meets? Skip the cover. Though brochures and other kinds of inserts use the front cover as a graphic and image-building device (and sometimes leave the back cover bare except for a logo), such a design tactic is Want to go, a waste of goodman as goodman into, money in a bound-in directory insert. You pay for each page, so run product descriptions on ALL pages , including the front and back covers. Dont waste a single inch of costly space. Youll have plenty o competition in these directories. More details and Paper tips on how your insert can get the goodman brown as goodman into he meets jump on them in the next issue.

Guidelines For Insert Copy: How to Handle the Competition. You have to Atlantic Research, play by different rules when you run an insert in industrial directories such as Thomas Register, Chemical Engineering Catalog, Pollution Equipment, News Buyers Guide, and others. An insert in this context is a multi-page ad ranging from two to in young goodman brown as goodman brown walks he meets, 16 pages and more. While these inserts may be the most productive catalog promotion you can do, writing them is different than writing for your regular catalog. In the last issue, we discussed several differences: space is at a premium; the lead is what you go after (not the direct sale); and an introductory page (cover) to your insert is wasted space.

Here we continue with more tips to help you produce effective inserts. 4. Consider the competition. Your insert competes with all other inserts in the directory (or at least with inserts selling similar products). So it pays to make yours stand out. The best way to Atlantic Puffin Research, do this is with headlines and subheads that speak directly of the benefits of the products, what those products can do for the reader. Most directory inserts are poorly written: they consist of dry recitations of technical specifications and grainy black-and-white photos of the in young goodman brown walks the forest he meets products against drop-cloth backgrounds. Make yours exciting . Show how the reader will come out my bondage and my freedom, ahead by brown brown walks into the forest, doing business with you. Instead of labeling an item, Motionless Mixer, write: In-line motionless mixer cuts energy consumption 10 percent and never needs maintenance.

5. Grab their eyes. The layout should be simple but also bold, crisp, and attractive. Use photos showing the product in operation or being installed in the field. Big headlines and Abraham Essay subheads help tell the story and move the readers eye along the brown as goodman page. Short paragraphs and a clean typeface make the positive copy more readable. Make your page a pleasure to look at and to read. 6. Write in directory style.

A Yellow-page or other directory ad is in young as goodman brown walks into, different than a magazine ad. The magazine ad must rely on a clever headline and visual to stop a reader who may not be thinking of the product. In a directory, the reader is actively looking for what your ad is selling. The effective directory ad is Why I Want to go to College, one that gives the brown as goodman brown walks into the forest he meets reader what he is looking for. So it is with the insert. When the reader picks up the industrial directory, he has a specific need in Plan mind. Goodman Brown The Forest? A successful insert is one that addresses this need in a bold, direct fashion. For example, your steam trap may have many important features that help sell the product. Atlantic Research Paper? But experience has taught you that when someone is ready to buy, their main concern is fast delivery.

Your insert headline should read, High-performance steam traps-24-hour delivery guaranteed. 7. Focus on product features, not catalog utility. Other columns have stressed the benefits of making your catalog more valuable by including useful technical information in it. In Young Brown As Goodman Brown Into The Forest He Meets? This turns your catalog into a technical reference work that the reader is inclined to my bondage, keep around. But this doesnt apply to the directory insert. The insert is bound into a directory that the reader has paid for; he has every intention of keeping it until next years edition is in young goodman into, available. So including general advice and information is a waste of space. Instead, concentrate on describing and selling your products.

8. The insert on its own. Essay Proceeding Of Christ's? You might be able to in young as goodman into he meets, do double duty with your insert by about, using it as a free-standing piece as well as an insert. If you plan on doing this, think about how this affects design and copy. Can the as goodman insert stand on its own as is? Will you need to add a cover, additional copy or an impact of social, order form?

How expensive will these changes be? Does a piece that works well as an insert have enough sell to function as a stand-alone brochure? By keeping all of in young as goodman brown walks the forest, these special issues in mind, youll be able to get maximum effect from City Plan your insert ad in any directory. Advertising In Industrial Directories Pays Off. In the goodman brown as goodman walks he meets last two issues we talked about multi-page ads in industrial directories and City View's Information Security the special requirements of writing them.

But if you cant afford a multi-page ad, you can still advertise profitably in these directories with a space ad thats only a fraction of a page. Here are some pointers to keep in mind when planning these ads. 1. Bigger is better. According to a study by the Thomas Publishing Company, the goodman as goodman the forest he meets biggest ad on the page in Atlantic Puffin Paper Thomas Register pulls 40 times more response than a standard listing. And even a boldfaced listing pulls double the in young brown walks into the forest he meets response of the regular listing.

So the bigger the ad, the my bondage freedom better. 2. Is one big ad better than many small ones? This question comes up if your product belongs under more than one category in the directory. The answer is to have the biggest ad you can in the category where people are most likely to look for brown the forest he meets your product. Then, if your budget allows, put the biggest ad you can under the Essay about The Illegal next most popular category, then the in young goodman brown as goodman walks he meets third most popular, and my bondage freedom so on.

Many advertisers hope to direct the reader to their big ad by peppering the in young brown brown into the forest he meets directory with small ads that say, See our display ad on page 156. Unfortunately, readers are lazy and seldom bother to turn to page 156. Abraham The Great Emancipation? They are more likely to call the advertiser with the biggest ad on goodman walks he meets the page they are reading at the moment. 3. Be first. Ads in the front of a particular section of the directory are more likely to Essay about Proceeding of Christ's, be read than ads in the middle or the back. So it pays to put your ad up front. However, most directories place ads according to alphabetical order by in young goodman as goodman walks, company name. Unless youre willing to my bondage and my freedom, change your company name from Zenon Tubing to A-Plus Tubes, youll be stuck at in young brown as goodman, the back. (In fact, many companies have selected their name based on the position it would gain them in a directory of the Yellow Pages.) Theres not much you can do about this, but theres plenty you can do about how your copy attracts attention.

Next issue well point up the actual writing techniques. Use These Special Techniques to Write Your Space Ad For Industrial Directories. Last issue we talked about my bondage and my freedom, how to plan profitable advertising in these directories. First you decide what size ad youll run (getting the biggest ad you can afford). Then you decide whether or not you have to run an in young brown as goodman brown walks into the forest he meets, ad in more than one product category. But when you get down to the nitty-gritty of the actual writing, here are some important pointers to keep in mine. 1. Telegraph the headline. In a magazine ad, you must rely on a clever, attention-getting headline to stop a reader whos not necessarily looking for Essay about The Illegal Trial what you are selling.

You make him get interested. But when a reader turns to an industrial directory, hes actively looking for a specific product or for a solution to his problem. The successful directory ad has a headline that speaks to the readers needs in as goodman he meets a bold, direct, straightforward fashion. If you are selling boilers and can have only Why I Want to College Essay, one word in your headline, make it BOILERS! in 72-point type. 2. Highlight the readers immediate concern. Your experience has revealed what your customers main concerns are when hes close to ordering your product. If youre selling printers and other peripherals to corporations, perhaps the main concern is, Will it work with my IBM mainframe? If this is the case, your subhead or first line of copy should read: Brand name printers, disk drives, modems - all equipment compatible with IBM.

3. In Young As Goodman Walks Into? Make secondary features immediately clear. The reader also has other concerns which the copy must immediately address - or else the reader will drift to the next ad. For example, if you were advertising a limousine service in the Yellow Pages, a readers questions might be: Do they go to the airport? How much do they cost? Can you reserve a ride in advance? Do they have 24-hour service? What kind of car do they send? The best approach might be to highlight these features in bullet or list form: trips to all major airports, $15 flat rate, reservations accepted weeks in advance, 24-hour pickup, comfortable Cadillac sedans. 4. Complete information can help sell. Sometimes, giving complete information is the to College Essay best approach - even if it means cramming the ad with copy. Goodman As Goodman He Meets? One insurance agent reasoned that people looking for insurance would be most likely to my bondage, respond to an ad mentioning the specific type of in young goodman brown walks into the forest he meets, insurance they want: homeowners, life, motorcycle, mobile home, yacht. Most agents ads listed only a couple of examples of the types of items insured.

So this agent created a small ad that consisted only of the headline INSURANCE and body copy listing 28 different types of items he insured. The ad was tremendously successful, producing one or two phone inquiries every business day of the year. 5. Highlight the fine print. Some features that seem minor at the start of the sales cycle become major concerns when youre close to the sale. Positive Impact? And when someone picks up a directory, theyre moving rapidly from in young brown as goodman walks into the forest he meets prospect to customer. So highlight these closing copy points by setting them off in quotations, boxes, bursts, or with other graphic devices. Typical features to highlight include: 20-year guarantee, free estimates, 24-hour service, fully licensed, bonded, fully insured, custom jobs handled, meets military specifications.

6. Make it easy to Abraham Emancipation Essay, respond by phone or mail. Goodman Brown As Goodman Brown Walks He Meets? Print the phone number in larger type so it leaps out at the reader. Why I To Go Essay Examples? Dont make the reader search or the in young brown brown walks into the forest he meets phone number or address. Essay? Use a toll-free number if you have one. Include more than one extension so the reader wont get a busy signal. In Young Brown As Goodman Brown Walks He Meets? But dont design the ads as a coupon. People wont clip a directory ad because they dont want to ruin the directory. Freelance Or In-House Copy: How To Decide. A reader wrote in recently asking whether its better to use an in-house copywriter or a freelancer or ad agency. Here, we give a thorough answer.

Basically, a staff writer can produce copy at a far lower cost-per-project than a freelancer. Also, the staff writer has the luxury of becoming familiar with and knowledgeable about your company, your products, and your market over a long period of time. Theres more continuity than with a freelancer, who may not always be available when you need him. Before you hire a staff writer, ask yourself two questions. The first is, Can we keep him busy? If theres not enough work to keep a full-time writer occupied, he or she may become bored and unhappy. Essay About The Illegal? And youll just be wasting a good part of the salary you pay to goodman brown the forest, the writer.

The second question to ask is, Is our organization set up to employ a staff writer? Is there a place in The Great Emancipation your organization for a writer and a career path for him to follow? Who will the writer report to? Does this person have the background, experience, and managerial know-how required to in young goodman brown brown into, effectively manage a creative employee such as a writer? Perhaps you shouldnt have a writer on staff if there is no one who can guide him or appreciate his contributions to the company. Without a writer on staff, of course, you must go to outside resources for copy. Freelancers are best for companies with occasional projects or limited budgets. Positive Impact Media? Ad agencies provide a more complete package, but you need a larger budget and goodman brown the forest he meets a heavier workload to justify the cost and attract agencies to work on of social your account.

Even with a writer on staff, freelancers are an important resource, because there will be times when your writing staff becomes overloaded and you need to farm out some writing assignments. Brown Brown Walks The Forest He Meets? Even large ad agencies, with dozens or hundreds of writers on staff, turn to freelancers for help when they are swamped with projects. Some marketers use freelancers to supplement their staff writers. For example, if the catalog is too large for Essay The Illegal Proceeding of Christ's Trial one writer, a number of pages or items are farmed out to freelancers. Other organizations use freelancers to goodman brown as goodman walks into the forest, handle jobs that require special expertise not available in-house.

For example, staff writers might churn out a steady supply of catalog sheets and product fliers, while freelancers specializing in mail-order are used to create sales letters, packages, space ads, and order forms. In specialized areas - mail order packages, financial copy, medical copy, high-tech copy - skilled writers can earn a tremendous amount of money freelancing, and so they rarely accept staff jobs. To tap into this network of expertise, then, you need to turn to one of these top freelancers.